Privacy Policy

1. Information We Collect

We collect information in three ways: information you provide directly, information collected automatically, and information from third parties.

1.1 Information You Provide

• Account information: name, email address, password, date of birth, gender, and profile photo.
• Profile and wellness data: height, weight, body measurements, wellness goals, activity level, preferences, and similar inputs.
• Health-related data: heart rate, sleep patterns, calories, steps, workout history, recovery metrics, menstrual cycle data (if provided), and other biometric or wellness inputs.
• Payment information: billing address and payment method details, processed by our third-party payment processors. We do not store full payment card numbers on our servers.
• Communications: messages you send to us through support, surveys, or community features.
• User-generated content: posts, comments, photos, videos, or other content you submit through the Services.

1.2 Information Collected Automatically

• Device and technical data: IP address, device type, operating system, browser type, unique device identifiers, mobile network information, and crash logs.
• Usage data: features used, pages viewed, time spent, click paths, session duration, and interaction patterns.
• Location data: approximate (IP-based) or precise (GPS) location, where you have granted permission, used for features such as route tracking, location-based recommendations, or local content.
• Sensor data: with your permission, data from your device's motion sensors, accelerometer, gyroscope, or connected wearables.
• Cookies and similar technologies: see Section 7 for details.

1.3 Information From Third Parties

• Connected services: if you link a third-party account (e.g., Apple Health, Google Fit, Fitbit, Garmin, Strava, social media), we receive data from those services as authorized by you.
• Advertising and analytics partners: aggregated or pseudonymous data about your interactions across services.
• Public sources and referrals: information from partners or referral programs, where lawful.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, maintain, and improve the Services;
• Create and manage your account and authenticate you;
• Personalize content, recommendations, wellness programs, and goals;
• Process payments, subscriptions, and refunds;
• Communicate with you about updates, security alerts, support, marketing (where permitted), and promotional offers;
• Monitor and analyze usage, trends, and performance;
• Detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;
• Comply with legal obligations and enforce our Terms of Service;
• Conduct research and develop new features (using de-identified or aggregated data where possible);
• Carry out any other purpose disclosed to you at the time of collection.

We will not use your health and wellness data for purposes incompatible with the purposes above without your consent.

3. How We Share Your Information

We do not sell your personal information for monetary consideration. We share information only as described below:

• Service providers: vendors who help us operate the Services (e.g., cloud hosting, analytics, payment processing, customer support, email delivery), bound by contractual confidentiality and data protection obligations.
• Connected services: when you authorize integration with third-party platforms, we share data as required to enable the integration.
• Clinicians or community features: if you join group features, programs with a clinician, or share content publicly, your information may be visible to other users or your clinician as you have configured.
• Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to confidentiality obligations.
• Legal and safety: when required by law, subpoena, court order, or to protect the rights, property, or safety of AME, our users, or the public.
• With your consent: for any other purpose disclosed to you.
• Aggregated or de-identified data: which cannot reasonably be used to identify you, for any lawful purpose.

4. Health and Wellness Data

We treat your health and wellness data with heightened care. Specifically:

• We do not use your health data for targeted advertising.
• We obtain your consent before processing sensitive categories of data where required by law.
• You may disconnect linked health services, revoke permissions, or delete health data at any time through your account settings.
• If you choose to share data with a clinician or community, that recipient becomes responsible for how they use it.

Note: ÂME is a wellness service, not a healthcare provider. We are not a HIPAA-covered entity unless we operate as a business associate to such an entity under a written agreement. Our Services are not a substitute for medical advice or treatment.

5. Data Retention

We retain personal information for as long as your account is active or as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods depend on the type of data and the purpose for which it was collected. When data is no longer needed, we delete or anonymize it.

You may request deletion of your account and data at any time (see Section 6).

6. Your Privacy Rights

Depending on where you live, you may have the following rights:

• Access: request a copy of the personal information we hold about you.
• Correction: request that we correct inaccurate or incomplete data.
• Deletion: request that we delete your personal information.
• Portability: request a copy of your data in a portable format.
• Opt out of marketing: unsubscribe via the link in any marketing email or your account settings.
• Non-discrimination: we will not discriminate against you for exercising your rights.

To exercise these rights, contact us at contact@myame.co. We may need to verify your identity before fulfilling your request.

California residentshave additional rights under the CCPA/CPRA, including the right to know the categories of personal information collected, sold, or shared, and the right to opt out of "sharing" for cross-context behavioral advertising.

7. Cookies and Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies to operate the Services, remember your preferences, analyze usage, and (where permitted) deliver relevant advertising.

You can manage cookie preferences through our cookie banner, your browser settings, or mobile device settings. Some features may not function properly if cookies are disabled.

We honor Global Privacy Control (GPC) signals where required by law.

8. Children's Privacy

The Services are not directed to children under 13. We do not knowingly collect personal information from children under this age. If you believe a child has provided us with personal information, please contact us at contact@myame.co and we will take steps to delete it.

9. Security

We use technical, administrative, and physical safeguards designed to protect personal information, including encryption in transit and at rest, access controls, and regular security reviews. However, no method of transmission or storage is completely secure. You are responsible for keeping your password confidential.

10. Third-Party Links and Services

The Services may contain links to or integrate with third-party websites, apps, or services. We are not responsible for their privacy practices. We encourage you to read their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email, in-app notice, or by posting the updated Policy with a new "Last Updated" date. Continued use of the Services after the effective date constitutes acceptance.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact: